I work out what you're really selling, then build and automate the marketing behind it.
Let's talk01/The problem
They can't say what they sell in a sentence. The go to market plan is a spreadsheet nobody opens. The tech stack got bought and never adopted. There's activity everywhere, and no agreement on what matters most.
That's what I fix. First the clarity, then the plan, then the build.
Working out what you actually sell, who it's for, and why they should pick you. Value proposition, messaging that the whole company can use, and the competitive intelligence to back it up.
Launch plans for new products, pricing and packaging, which channels to be in and which to skip. Business development, meaning the partnerships and relationships that open a market. Not cold calling.
The decks, one pagers, battlecards and email sequences a sales team actually uses. Then coaching the team on how to use them, which is the part most people skip and the reason most of this work fails.
Systems that bring in leads and keep following up without anyone remembering to. Plus the media itself: programmatic, paid social, and search.
Building the thing. Marketing sites, product sites, internal tools, customer portals, and AI workflows that take repetitive work off your team. Scoped, built, handed over working.
Looking at the stack you bought, working out what's earning its keep, and getting the rest either adopted or cancelled. CRM and marketing automation, ad tech and programmatic, analytics and attribution, content generation, and the AI tooling that actually takes work off your team rather than the part that just demos well.
What I believe
Most traffic problems are positioning problems. More spend against an offer nobody understands just buys a faster no.
You know something isn't working and you want a straight answer. I go through what you have, talk to your people and a few of your customers, and come back with what I'd do and in what order. Most relationships start here.
Something specific needs to exist. A position and the messaging around it. A brand. A website or an app. A lead generation system. Scoped up front, built, handed over working.
I run marketing. The strategy, the priorities, the agencies and vendors, and the people you already have. I'm in your meetings and I'm accountable for the number.
Some of the best work I've done wasn't billed monthly. If you're building something and the fit is right, I'll put my time and effort in for equity instead of a fee. Same outcome, same incentive.
The fractional arrangement is where most companies end up. Hiring a head of marketing is slow and expensive, and hiring the wrong one is worse than waiting. When you are ready to hire someone full time, I'll help you write the role and pick the person.
The practice is small on purpose. I'm on every engagement, from the first call to the last deliverable.
When a project needs more than me I bring in developers, designers or media buyers I've worked with for years. You don't manage them, and you're not paying for a layer of account management sitting in between.
“Flux streamlines collaboration and provides valuable insights. They offer actionable recommendations and explore innovative solutions to grow our business. Working with such a knowledgeable partner is an asset.”
Cathy R.
“Flux is a professional and easy-to-work-with partner, they feel like an extension of our team. Flux has significantly impacted our ability to attribute campaign performance and has helped us understand crucial metrics for our business.”
Ian C.
“Flux has always been a go-to resource for media buying. Not only are they detail-oriented and attentive to client needs, but I trust them to deliver excellent work every time.”
Zubin S.
Andrew Cassar
I build marketing functions. Positioning and value proposition, the messaging a company runs on, sales enablement, competitive intelligence, and the go to market plan for every product as it launches.
That work has grown revenue more than 40% year over year, opened new markets, and moved companies upmarket into accounts they could not previously compete for. Now I do that for others.
More about how I got here →Tell me what you're working on. A paragraph is plenty.
A call, a coffee, or a round of golf. I'm in Burlington, Ontario.
Or just email me: andrew@fluxmarketer.com