Introduction
In today’s competitive landscape, small-business accountants can’t rely on word-of-mouth alone. Stonehenge Accounting, a local firm specializing in small-business accounting and tax services, recognized the need for a predictable lead-generation system.
Enter Flux Marketing—an “anti-agency” digital marketing firm that offers transparent pricing, low-stress collaboration, and a consultative approach.
In this post, we’ll explain how our partnership with Stonehenge Accounting led to a 5x ROI through a tailored Google Ads strategy, branding improvements, and enhanced local search visibility.
If you’re curious about digital marketing for accountants or want to learn how to scale your professional services, read on.
About Stonehenge Accounting
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Services: Small-Business Accounting & Tax Filings
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Challenge: Reliance on referrals, limited marketing bandwidth
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Goal: Build a consistent pipeline of qualified leads from local small businesses
Stonehenge Accounting prides itself on personalized service, guiding small-business owners through complex tax laws and bookkeeping challenges. However, their growth was limited by sporadic referrals.
They needed a sustainable method to reach potential clients who were actively searching for accounting and tax help online.
The Challenge: Unreliable Referrals & Lack of Clear Metrics
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Unpredictable Lead Flow: Waiting for referrals made revenue forecasting difficult.
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Time Constraints: The owners wanted to focus on servicing clients, not fiddling with marketing platforms.
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Transparency Needed: Many agencies offer “mystery pricing” with hidden fees. Stonehenge wanted a clear, understandable fee structure.
At Flux Marketing, we believe professional services—especially accountants—deserve a partner who communicates openly, sets a clear budget, and shows exactly how marketing spend translates into ROI.
Our Approach: Transparent, Consultative & Results-Oriented
Branding & Local SEO Foundations
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Brand Refresh
- We refined Stonehenge’s visual branding to emphasize trust, professionalism, and approachability.
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Google Business Profile Optimization
- We updated service descriptions, added relevant categories (like “Tax Consultant” and “Small Business Accounting”), and encouraged satisfied clients to leave positive reviews.
Google Ads Strategy Customized for Accountants
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Keyword Research
- We targeted high-intent phrases like “accounting services for small business Toronto,” “bookkeeping for freelancers,” and “tax help near me.” This allowed Stonehenge Accounting to appear in front of local prospects who were ready to hire.
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Transparent Pricing & Reporting
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- Rather than quoting vague or hidden fees, we established a simple monthly rate for ad management.
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- We implemented conversion tracking to measure exactly how many leads the ads generated. Stonehenge received monthly reports in plain English, detailing cost per lead and overall ROI.
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A/B Testing & Ongoing Optimization
- We continually refined ad copy, tested landing page headlines, and adjusted bids. This data-driven approach ensured every marketing dollar was spent effectively.
Consultative Collaboration (Not Just Another Agency)
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Regular Check-Ins
- We met with Stonehenge’s leadership team to discuss metrics, new ad ideas, and questions—always in clear, jargon-free language.
- We met with Stonehenge’s leadership team to discuss metrics, new ad ideas, and questions—always in clear, jargon-free language.
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Hands-Off for the Client
- They could focus on running their practice and serving new clients while we took care of planning, execution, and measurement of their digital marketing.
The Results: 5x ROI & Predictable Growth
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Steady Stream of Qualified Leads
- Within a month, Stonehenge Accounting saw a noticeable uptick in new client inquiries—from sole proprietors to small corporations.
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5x Return on Ad Spend
- Every dollar invested in Google Ads returned 5 dollars in revenue, allowing Stonehenge to confidently reinvest in online marketing.
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Less Stress, More Client Focus
- By outsourcing digital marketing to Flux Marketing, Stonehenge freed up valuable time. They were able to onboard and serve their new clients without worrying about ad budgets or analytics dashboards.
“Flux Marketing’s transparent pricing and easy reporting made the entire process stress-free. We finally have a predictable way to attract new clients, and the 5x ROI speaks for itself!”
– Matt C., Owner at Stonehenge Accounting
Key Takeaways for Small Businesses
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Don’t Rely on Referrals Alone
- A targeted digital marketing strategy can consistently attract new clients who are actively searching for accountants online.
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Prioritize Transparency
- Look for a marketing partner who offers clear pricing and simple reports. You should understand exactly how much you’re paying and how it translates into real leads.
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Play to Your Strengths
- Your expertise is in accounting. By outsourcing marketing to specialists who provide end-to-end service, you free up hours each week to serve clients better.
Ready to Grow Your Small-Business Accounting Practice?
If you’re an accountant or professional services provider looking for a stress-free, ROI-focused marketing approach, Flux Marketing can help. We specialize in:
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Google Ads Management with a consultative approach
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Local SEO and Google Business Profile Optimization
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Branding & Messaging that resonates with your ideal client
Book a free 30-minute consultation to discover how we can replicate Stonehenge Accounting’s success for your practice.
Final Thoughts
Whether you’re an accountant, law firm, or business service, digital marketing can propel you beyond the ups and downs of referrals. The key is finding the right partner who offers transparent pricing, clear metrics, and a hands-on, consultative process that leaves you free to do what you do best—serving your clients.
